About Us

WHERE IT ALL BEGAN

Some brands begin with a business plan. Mine began with love.

In 2020, I started Dimples & Diamonds, named after my grandmother, affectionately known as Ms. Dimple. What began with custom jewelry grew into photo chains, purses, lashes, sandals, and more. I was building something I loved, inspired by someone I loved even more.

Then life changed.

THE HEART BEHIND THE BEGINNING

In 2023, our family experienced unimaginable loss. In January 2023, my fiancé lost his son. And in December of that same year, I lost my grannie—Ms. Dimple.

She wasn’t just the inspiration behind my business. She was the heart of our family and meant the world to both me and my son.

Suddenly, I found myself navigating my own heartbreak while also trying to remain strong for the people I love.

WHEN LIFE CHANGED

For a while, there simply wasn’t room for business.

There was grief. There was depression. There were days when motivation didn’t exist. There was a family learning how to keep going while missing people who could never be replaced.

So Dimples & Diamonds became quiet.

Then, two years later, something in me was ready again.

THE DECISION TO BEGIN AGAIN

I knew I wanted to return to entrepreneurship, and my first thought was to pick up where I’d left off. I chose the name Dimples & Diamonds Beauty House, still wanting to carry my grandmother with me.

But after a few weeks, I knew in my heart:

That wasn’t it anymore.

I wasn’t the same woman who started Dimples & Diamonds in 2020. Life had changed me. Grief had changed me. And if I was going to begin again, I wanted to create something that refelcted the woman I had become.

THE NEXT CHAPTER

Then, seemingly out of nowhere, the name came to me:

Luxe Links by Rae Symone’.

And this time, it felt right.

Luxe Links became my fresh start—not a replacement for Dimples & Diamonds or the woman who inspired it, but the next chapter of the story she helped begin.

Today, Luxe Links is about jewelry that makes you feel beautiful, confident, elevated, and seen. Pieces that become part of your own memories, milestones, celebrations, and everyday moments.

And although my grannie’s name is no longer written across the name of my business, Ms. Dimple will forever be woven into its foundation.

Because without Dimples & Diamonds, there would be no Luxe Links.

Without her, there would be no beginning.

And after everything life brought my family through, rebuilding this dream means more to me than simply owning a jewelry business.

It means I found my way back to something I love.